Service:

Sales

Introduction:

Effective Property Solutions (EPS) prides itself on connecting high-value properties with the right buyers. Recently, EPS demonstrated their exceptional ability to engage international markets by successfully selling a unique Chinese-style mansion in Banjup. This sale was completed for a billionaire client from China, prior to the scheduled auction, highlighting EPS’s expertise in managing high-profile transactions.

Problem:

The property, a lavish Chinese-style mansion located in Banjup, was designed with traditional Chinese architectural elements. Its unique style and high value presented a significant challenge: finding the right buyer who could appreciate its cultural and aesthetic appeal. The goal was to attract potential buyers from a broad spectrum, including affluent international investors.

Solution:

To overcome these challenges, EPS  implemented a comprehensive, targeted marketing strategy:

  • National and International Exposure: The campaign targeted high-net-worth individuals both locally and internationally, particularly in regions with a strong interest in Chinese culture and real estate investments.
  • High-Profile Platforms: The property was prominently featured on real estate platforms, national and international media, luxury property magazines, and through targeted online advertisements.
  • Leveraging International Networks: Leon focused on Southeast Asia, targeting affluent buyers from Malaysia, Singapore, Indonesia, Hong Kong, and Taiwan, while also extending the campaign to North America.
  • Engaging Content and Presentation: High-quality media content was produced to showcase the mansion’s unique features, and Leon conducted personalized presentations for interested international buyers.

Outcome:

The strategic marketing campaign executed by the EPS  team led to remarkable success:

  • The campaign generated broad interest and engagement. EPS received over 200 enquiries in the first couple of weeks, with several offers coming from Southeast Asia, the USA, and Canada.
  • The property was sold before the scheduled auction, at a premium price, to a buyer who appreciated its unique style and cultural significance.

Conclusion:

This case study highlights EPS’s expertise in international property transactions and the effectiveness of their marketing strategies. By leveraging international networks, employing targeted marketing, and providing personalised client engagement, EPS successfully sold a significant and unique property, achieving an outstanding result for their client.Learn more about Effective Property Solution’s commercial sales services